CONVERSE 

UNEARTHING THE TRUTHS OF LONDON’S YOUNG CULTURE

Converse plays a unique role in youth culture in London. As part of their ongoing commitment to understanding their audience, The Elephant Room were approached to deliver a cultural analysis of London as seen through the eyes of young Londoners. Face-to-face depth interviews with each respondent followed a series of shop-a-longs, in home ethnographies and tours of their favourite spots in London. We built a deep understanding of their motivations, aspirations, relationships with brands as well as the challenges they face as young people today.

The insights were brought to life through a series of inspiring documentary-style videos, each focusing on one of the brand’s key profile pillars for their audience.

 

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MEET THE COLLABORATORS

COURTNEY BENNETT

Courtney J Bennet

Alpha ‘Mr Red Shotz’-squared

Alpha 'Mr Red Shotz'

Ibrahim Kamara

India Rose Harris

India Rose Harris

Dumas Haddad

Dumas Haddad

Leon Carlton

Leon Carlton

ER Delta

The Elephant Room
The Ministry
79-81 Borough Road
London SE1 1DN

Google Maps

 

The Elephant Room HQ.
Hotel Elephant
2 Spare Street
Elephant and Castle
London SE17 3EP

Google Maps

 

The Elephant Room HQ.
Hotel Elephant
2 Spare Street
Elephant and Castle
London SE17 3EP

Google Maps

 

The Elephant Room HQ.
Hotel Elephant
2 Spare Street
Elephant and Castle
London SE17 3EP

Google Maps

 

The Elephant Room HQ.
Hotel Elephant
2 Spare Street
Elephant and Castle
London SE17 3EP

Google Maps

 

The Elephant Room Limited registered in England and Wales. Company number: 10563701