UNEARTHING THE TRUTHS OF LONDON’S YOUNG CULTURE
Converse plays a unique role in youth culture in London. As part of their ongoing commitment to understanding their audience, The Elephant Room were approached to deliver a cultural analysis of London as seen through the eyes of young Londoners. Face-to-face depth interviews with each respondent followed a series of shop-a-longs, in home ethnographies and tours of their favourite spots in London. We built a deep understanding of their motivations, aspirations, relationships with brands as well as the challenges they face as young people today.
The insights were brought to life through a series of inspiring documentary-style videos, each focusing on one of the brand’s key profile pillars for their audience.
Courtney J Bennet
Alpha 'Mr Red Shotz'
India Rose Harris
The Elephant Room
79-81 Borough Road
London SE1 1DN
The Elephant Room Limited registered in England and Wales. Company number: 10563701