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XAMVOLO, DECCA RECORDS 

In search for fresh storytelling and the ability to build a connection with fans, Decca Records selected The Elephant Room to create a four-part music video for the release of a new EP from up and coming artist XamVolo.

The need was to better connect Xam’s distinct music, Neo Electronic Jazz, to his main audience, reaffirming his creativity, vision and philosophy whilst also looking to grow his fan base.

We reinvented the video EP through emotional storytelling, crafting a visual style that represented his unique genre that bridges the old with the new. Through collaboration with the best upcoming young filmmakers and producers, we were able to bring a fresh perspective to a traditional and classic era.

Enlisting visual artist Koby Martin to create the EP artwork and individual single covers, we created a body of work designed to sit across multiple digital and physical media.

We established brand partnerships with fashion retailers Missguided and Mennace, styling Xam, our lead actors and extras. They took on a genuine place in the music video without being so overt as to distract from the artist and his music whilst allowing their products to shine.

The result was a beautiful piece of visual and cinematic storytelling that the artist is proud to call his own.

TRAILER

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PART ONE: LOSE LOVE

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EP ARTWORK

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Meet the collaborators

collaborators-leon-carlton

Leon Carlton

collaborators-ibrahim-kamara

Ibrahim Kamara

Ibrahim Kamara

collaborators-koby-martin

Koby Martin 

collaborators-abbie-may

Abbie May 

collaborators-abi-kutiwa

Abi Kutiwa

collaborators-billie-payne

Billie Payne

collaborators-grant-sheridan

Grant Sheridan

collaborators-half-roast-chicken

Halfaroastchicken

collaborators-ocean-harris

Ocean Harris

collaborators-oriel-wells

Oriel Wells

collaborators-caroline-wilson (1)

Caroline Wilson

collaborators-darren-agyei-dua

Darren Agyei-Dua

collaborators-leon-carlton

Leon Carlton

collaborators-ibrahim-kamara

Ibrahim Kamara

collaborators-koby-martin

Koby Martin 

collaborators-abbie-may

Abbie May 

collaborators-abi-kutiwa

Abi Kutiwa

collaborators-billie-payne

Billie Payne

collaborators-grant-sheridan

Grant Sheridan

collaborators-half-roast-chicken

Halfaroastchicken

collaborators-ocean-harris

Ocean Harris

collaborators-oriel-wells

Oriel Wells

collaborators-caroline-wilson (1)

Caroline WIlson

collaborators-darren-agyei-dua

Darren Agyei-Dua

ER Delta

The Elephant Room HQ.
Hotel Elephant
2 Spare Street
Elephant and Castle
London SE17 3EP

Google Maps

 

The Elephant Room HQ.
Hotel Elephant
2 Spare Street
Elephant and Castle
London SE17 3EP

Google Maps

 

The Elephant Room HQ.
Hotel Elephant
2 Spare Street
Elephant and Castle
London SE17 3EP

Google Maps

 

The Elephant Room HQ.
Hotel Elephant
2 Spare Street
Elephant and Castle
London SE17 3EP

Google Maps

 

The Elephant Room HQ.
Hotel Elephant
2 Spare Street
Elephant and Castle
London SE17 3EP

Google Maps

 

The Elephant Room Limited registered in England and Wales. Company number: 10563701