The EEF are the UK's leading manufacturing body who are looking to create a new platform to engage the next generation of young engineers.
Research was needed to better understand the lives of this audience in order to ensure long-term engagement with the EEF, whilst ensuring it
continues to meet both their personal and professional needs.
To get to the heart of this audience, we conducted ethnographic research. This provided us with insight as to who this audience are, their cultural touch points, as well as their ambitions as professionals looking to shape the future of an industry that often feels stereotyped.
Insight taken from this phase will be carried forward into the strategic development and creation of the new platform for the EEF.