The Botanist

For the super-premium gin, The Botanist, the brief was simple: create a brand revolution that would capture the attention of a new global luxury audience. More than just a new look and feel, the transformation aims to resonate with those who seek to live with intentionality, and value authenticity and experience over manufactured moments or fabricated experiences.

Our new brand platform ‘All We Need Is Now’, captures this philosophy perfectly, positioning The Botanist as a catalyst that elevates the moment. Focusing on the idea of elevating the Now was key to the brand’s development and the shaping of the visual identity.

Inspired by Islay’s wild beauty, a core element of The Botanist’s origins, the new colour palette reflects the dynamism and shifting moments within nature. Rich Citrus gradations of warm hues captured Islay sunset, and cooler, refreshing Teal tones mirrored Islay’s terroir, establishing a stunning visual foundation.

Bold minimalism defines the design, featuring a custom typeface that conveys the brand’s modernity and timeless elegance. Alongside this, a striking typographic device breaks gin category conventions, and builds brand equity by framing the iconic bottle in a new, bold way.

The global launch campaign uses candid lifestyle photography to bring ‘All We Need Is Now’ to life, capturing authentic moments that reflect the audience’s world—with The Botanist seamlessly woven into them.

With a uniquely higher ABV, the gin reaches its optimal state when served chilled, inspiring the development of experiential and retail formats that enhance the chilled moment—from luxury ice cream trucks to bespoke cooler boxes.