Arsenal x adidas

Arsenal’s rich history with African football is undeniable, thanks to iconic players like Kanu, Adebayor, Toure, and Lauren who have created a special bond with supporters across the continent.

To honour this enduring connection, Arsenal and Adidas collaborated with British African heritage brand Labrum London to design the unique 2024/25 away kit.

We partnered with Zero Formation to capture the essence of this collaboration through a powerful launch film and photography campaign. Together, we celebrate the rich cultural tapestry woven into the fabric of Arsenal – both within the team itself and across its passionate global fanbase.

This kit is more than just a uniform; it’s a symbol of unity and shared heritage.