The National Trust
These are the places that make us
Ask anyone in the UK and they’ll most likely be able to tell you about a day out they’ve had at a National Trust site. We’ve helped The National Trust shift both internal and external perceptions that National Trust properties are more than a day out and that places really do matter.
Places matter
The National Trust was founded on the principle of preservation. However, that principle is not just about the preservation of physical buildings or landscapes, but preservation of the very essence of what special places mean to people. A deep and profound connection to a place drives a strong feeling of attachment to that place. By using real people’s stories we were able to share and reinforce the impact and benefits of place and the role the National Trust plays in preserving them.
These are the places that make us
We wanted to unlock people’s desire to care for a place by emotionally connecting them with personal benefits they experience, and the impact that had on their lives. We featured three National Trust iconic backdrops and replayed people’s real stories in the body copy of those places, past, present and future. We produced radio weaving people’s stories together to create a single narrative of all the joy that National Trust places brings to its members.
